Entrepreneur and innovator, I was recently described as “the most weaponized PPC person I’ve ever met”.  What does that mean? It means that I solve problems. I dig and I innovate to find the solutions that the market has missed.

 

We built InvisiblePPC into a world-leading white-label digital agency when the industry was just getting started.

 

We developed PPC Predict to repeatably improve Google Ads campaigns using big data and machine learning.

 

And now PPC Ad Lab, to give Google advertisers visibility of their market like never before.

 

In short, I’m here to give back what others hide: to find the data, find the patterns and help advertisers succeed.